When clients ask “How far in advance do I need to book?”, they’re usually trying to be respectful. They want to plan ahead, avoid disappointment, and understand how busy a business is. It’s a completely reasonable question. But for service-based businesses, it’s also a question that doesn’t always have a clear answer. The truth is: there is no universal booking timeline for a great service provider. Availability changes constantly because people are booking human time — not b